Digital Marketing
OUR PHILOSOPHY
Digital Marketing Topics
We thoroughly assess your current financial landscape, taking into account both short- and long-term objectives, family dynamics, and evolving priorities. Our dedicated team supports you through every stage of the planning process and significant life milestones.
Module 1: Marketing Fundamentals & Strategy
- Core Concepts (The Basics):
- The 4P’s of Marketing: Product, Price, Place, Promotion.
- Consumer Psychology: Why people buy (Needs vs. Wants, Fear of Missing Out, Social Proof).
- The Sales Funnel: Awareness Interest Desire Action (AIDA Model).
- Buyer Personas: Manually mapping out who your ideal customer is (Demographics, Psychographics).
- The AI Upgrade:
- Using AI to simulate “interviews” with your buyer persona to find their hidden pain points.
- Generating 10x more creative campaign angles in minutes based on the core strategy.
- Tools:
- Google Trends, AnswerThePublic (Consumer Interest).
Module 2: Website Design & Landing Pages
- Core Concepts (The Basics):
- How the Web Works: Domain, Hosting, SSL, DNS.
- UI/UX Principles: Hierarchy, Typography, Color Theory for conversion.
- Wireframing: Sketching a layout on paper/whiteboard first.
- CMS Management: How to navigate the WordPress Dashboard, installing plugins manually.
- The AI Upgrade:
- AI for Content: Writing headlines and body copy that converts.
- AI for Coding: Using AI to write custom CSS or HTML snippets to fix design issues.
- Heatmaps: Predicting where users will look before the site goes live.
- Tools: WordPress, Elementor (Drag & Drop), WooCommerce.
Module 3: Search Engine Optimization (SEO)
- Core Concepts (The Basics):
- Keyword Research: Head Terms vs. Long-tail Keywords, Search Volume, Keyword Difficulty.
- On-Page SEO: Title Tags, Meta Descriptions, H1/H2 Hierarchy, Image Alt Text (Manual writing).
- Technical SEO: Sitemap.xml, Robots.txt, 404 Errors, Page Speed core vitals.
- Off-Page SEO: What is a Backlink? Domain Authority vs. Page Authority.
- The AI Upgrade:
- Programmatic SEO: Creating bulk pages based on data.
- Schema Markup: Asking AI to write the JSON-LD code for “Review Snippets” or “FAQ Schema.”
- GEO: Optimizing content to appear in AI Search answers (ChatGPT Search/Google Overview).
- Tools:
- Google Search Console, Google Analytics 4 (GA4), Ahrefs or Semrush, Screaming Frog (Technical).
Module 4: Social Media Marketing (SMM)
- Core Concepts (The Basics):
- Platform Psychology: How the algorithm differs on LinkedIn (Professional) vs. Instagram (Visual) vs. Twitter (Real-time).
- Content Pillars: Educational vs. Entertaining vs. Promotional content mix.
- Community Management: How to reply to comments to build loyalty (Brand Voice).
- The Hook: Writing the first 3 seconds of a script manually to grab attention.
- The AI Upgrade:
- Repurposing: Turning one manual YouTube script into 10 Tweets and 5 LinkedIn posts automatically.
- Automation: Chatbots that deliver files/links instantly when someone comments.
- Tools:
- Meta Business Suite, LinkedIn Analytics.
Module 5: Performance Marketing (Paid Ads)
- Core Concepts (The Basics):
- Campaign Structure: Campaign Ad Set Ad.
- Bidding Strategies: CPC (Cost Per Click), CPM (Cost Per Mile), CPA (Cost Per Acquisition).
- Targeting: Cold Audience vs. Warm Audience (Retargeting/Lookalike).
- Ad Copywriting: Writing headlines that sell (Pain-Agitate-Solution framework).
- The AI Upgrade:
- Predictive Audiences: Letting the AI find the buyers instead of manual targeting.
- Dynamic Creative: Uploading 5 images and 5 headlines and letting AI mix-and-match them to find the winner.
- Tools:
- Google Ads Manager, Meta (Facebook) Ads Manager.
Module 6: Content Creation (Graphics & Video)
- Core Concepts (The Basics):
- Graphic Design: Composition, Rule of Thirds, Negative Space, Contrast.
- Video Editing: The Timeline, Cuts, J-Cuts, L-Cuts, Pacing, Sound Design basics.
- Storytelling: Beginning, Middle, End.
- The AI Upgrade:
- Generative Fill: Expanding images or removing objects instantly.
- Text-to-Image: Generating stock photos that don’t exist.
- Auto-Editing: Removing silence and adding captions automatically.
- Tools:
- Canva (Basic), Premiere Pro / CapCut (Manual Editing), Photoshop (Basics).
Module 7: Analytics & Reporting
- Core Concepts (The Basics):
- Key Metrics: CTR (Click Through Rate), ROAS (Return on Ad Spend), Bounce Rate, Conversion Rate.
- UTM Tracking: How to track exactly where a click came from.
- Reporting: Creating a monthly report for a client to prove value.
- The AI Upgrade:
- Conversational Data: Uploading a spreadsheet to AI and asking “Why did sales drop on Tuesday?” instead of spending hours making pivot tables.
- Tools:
- Google Analytics 4, Excel/Google Sheets.
Our Process
How Can Our Team Help You to Reach Your Goals
01
Number of students per batch: 8
Schedule a 30-minute call with our professional to discuss your goals and how we can help. This phone or Zoom call also outlines who we are and our process.
02
Duration:
2 Months
Meet with our team to gather the necessary data for your Financial Plan. We’ll discuss your finances, lifestyle, and goals, including investments, assets, expenses, and income.
03
Timings: Evening
(5:00pm-6:30pm)
Our advisor will present your personalized financial plan, ensuring it aligns with your evolving needs and goals, and provide clear steps to help you reach your objectives.
04
Course Fees:
Rs.20,000
Your advisor will send a copy of your plan with an actionable list of recommendations. We’ll implement and manage these, keeping you updated.
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